Most content agencies consult on entertainment from the outside. We work from inside it — DGA membership, AFM press credentials, Cannes representation, and 20 owned publications covering film, music, and lifestyle globally.
Film & TV Content StrategyAudience development, digital press strategy, festival campaign planning, and distribution positioning — for independent films, series, and production companies.
02
Festival & Market CampaignContent and press strategy built around Sundance, SXSW, AFM, Berlinale, and key festival windows — timed for maximum industry and audience impact.
03
Live Event & Concert ContentContent strategy and editorial coverage for concerts, tours, and live events — built to extend a single night into a sustained content campaign.
04
Entertainment Brand PublishingEditorial features, reviews, profiles, and brand content published across Daily Ovation and the United Digital network — reaching film, music, and lifestyle audiences globally.
05
Distribution & Platform PositioningContent strategy for projects targeting streaming, cable, arthouse, or theatrical distribution — positioning your work for the platform and audience it deserves.
The Problem
Entertainment advice from people who've never made anything.
The entertainment industry has a consultant problem. Agencies that have never been on a set, never navigated a festival market, never sat in an AFM screening room — advising filmmakers, labels, and live event producers on strategy they learned from a deck, not a production.
Strategy built from the outside looks like strategy. It just doesn't work like it. The language is wrong, the timing is wrong, and the distribution assumptions are wrong. What gets missed is what only practitioners know — how the industry actually moves.
The difference between a consultant and a practitioner isn't credentials on paper. It's knowing the difference between what a distributor says and what they actually mean.
What We Do
Strategy for every stage of the project.
01 — DevelopmentBefore the campaign begins
Audience mapping, positioning strategy, keyword research for entertainment verticals, and a content architecture plan — built before a single piece of content is written.
02 — Festival & MarketThe industry window
Festival and market windows are high-stakes and time-compressed. We build content campaigns timed to AFM, Sundance, SXSW, and Berlinale — editorial coverage and network distribution reaching industry buyers and general audiences simultaneously.
03 — DistributionPlatform positioning
Content strategy for projects targeting streaming, cable, arthouse theatrical, or festival circuit — positioning your project for the audience and platform it's built for.
04 — Live EventsBeyond the night itself
Concert tours, music festivals, and live events produce one night of experience and years of content opportunity. We capture it — editorial coverage, highlight content, and distribution across the network.
05 — Brand PublishingInside the entertainment network
Your entertainment brand published inside Daily Ovation — reviews, profiles, features, and editorial content with the credibility of a publication covering your industry for 16 years.
06 — SEO + GEOSearchable long after release
Every piece structured for both Google rankings and AI engine citation — so your film, your event, and your brand remain discoverable long after the initial press cycle ends.
Deliverables
What the engagement actually produces.
Content Strategy DocumentA project-specific content plan — audience definition, platform priorities, content types, timing, and distribution logic — delivered before production begins.
Editorial Features & CoverageLong-form editorial pieces written for your project and published under our mastheads — positioned as coverage, not advertising, with the credibility that distinction earns.
Festival & Market Campaign PackagePre-market editorial, timed coverage during the festival window, and post-market placement — built around AFM, Sundance, SXSW, or your target market calendar.
Multi-Market Network DistributionEvery piece distributed across relevant publications in the network — city and category editions selected based on your project's geographic and demographic targets.
SEO + Schema OptimizationEvery published piece keyword-targeted, passage-optimized, and structured for AI engine citation — so your project is findable long after the release window closes.
Distribution Positioning BriefFor projects targeting a platform or distributor: a content-backed positioning document that frames your project for the buyer, audience, and platform it's built for.
Why United Digital
The practitioner difference no outside consultant has.
Other Agencies
—Entertainment strategy built from case studies, not lived experience inside the industry
—Festival campaign advice from teams who have never attended a market or held press credentials
—Distribution positioning written for the client, not calibrated to how buyers actually read a project
—Content placed on rented platforms with no relationship to the entertainment editorial ecosystem
—No owned publishing infrastructure — every placement is a one-time transaction with no compounding value
United Digital
→DGA membership, AFM press credentials, Cannes representation — strategy from a practitioner who has navigated every layer of the industry.
→We have been in the rooms. Sundance, SXSW, AFM, Berlinale — editorial coverage and market access built over 16 years.
→Distribution strategy informed by a filmmaker who has navigated deals with Warner Bros. and MarVista Entertainment firsthand.
→Daily Ovation — a global entertainment publication with 16 years of indexed authority — publishes your project as editorial, not advertising.
→20 publications across 19 markets means every campaign compounds — each placement builds authority that serves the next project.
From the Inside
Anyone can advise on entertainment. Fewer have made it, distributed it, and covered it — from the same chair, for the same 16 years.
Not consultants. Practitioners.
Joe Wehinger is a DGA member who directed a feature film with multi-territory distribution through Warner Bros. and MarVista Entertainment, represented the United States at Cannes as a Kodak Film Scholar, and holds AFM press credentials through the American Film Market in Century City.
DGA MemberDirectors Guild of America
AFM Press CredentialsAmerican Film Market · Century City
Cannes RepresentativeRepresented the United States · Kodak Film Scholar
Chapman University BFADodge College of Film & Media Arts
Feature Film DirectorWarner Bros. / MarVista Entertainment distribution
Daily Ovation · FounderGlobal entertainment publication · est. 2010
Film Markets & Festivals
American Film Market (AFM)Press credential holder · Century City
Berlinale European Film MarketEditorial coverage · Berlin
Sundance Film FestivalEditorial coverage · Park City
Countless concerts & toursLive music coverage · national
Results that speak for themselves.
Entertainment brands that commit to a publishing and distribution strategy don't just get coverage — they get compound authority that outlasts any single campaign.
810%In a world where people rarely actually deliver… you delivered on everything you promised.Joey Kramer · Aerosmith · Rockin' & Roastin' Coffee810% audience growth · Entertainment & lifestyle brand publishing
20 publications. One entertainment network. Built over 16 years.
20Owned Publications
19Active Markets
4Continents
333KAnnual Readers
16Years Est.
Your project deserves a strategist, not a vendor.
Book a free 15-minute strategy call. We'll map exactly what your project needs — whether it's a festival campaign, a distribution push, or a long-term brand publishing strategy.