28 Dec What’s the easiest way to get new paying clients in the door? We have answers
When I’m talking about new business, people always want to know …
What’s the easiest way to get new clients in the door?
Here’s my answer:
1 Case Study / Testimonials
3 Quality Video Ads
Email Follow-Up Sequence
So what we do is shoot 2 – 3 VIDEOS going over your target client’s biggest problems…
Let’s say their biggest problem is getting new patients to their doctor’s office…
We’d shoot 3 big idea videos going over how to fix certain ailments, it could be how to heal your back problems, how to prevent a head cold, how to relieve an ache…
Each video would call them out in the headline, and say “Do you have XXXX Pain?”
Then the video would go over some of the ways to fix it, then you can have them opt-in to your email capture to see the in-depth case study about this specific pain / problem.
You’d capture their name, email, and phone number. We do this with Leadpages or ClickFunnels, then you have the video they’d watch for 3 – 5 – 8 minutes, at the end of the content, you’d simply ask them if they want help fixing that specific problem.
If yesm book a call to talk with the specialist, or even give them a discount code to incentivize them to come in for a doctor’s visit.
Then the email sequence begins. We would push an informative email to these visitors who haven’t booked a call yet or meeting yet. We would automate 10 emails. About one per day for 5 days. Then one per week for the next five weeks.
You can have testimonial emails, case study emails, whatever you want to have them actually setup an appointment to come in and get work done.
This is one of the simplest strategies we run all time — and it works. It often brings in 500 – 700-ish appointments a month at scale.