Why are you concerned with what everyone thinks about your business?

Want to grow your business?

It seems to me that you should care the most about the opinions of those who are actually open to engaging with your business

Your loyal audience
Target *someone* NOT everyone

And now that you have a circle of believers how can you bring the best version of your work to them?

Instead of compromising and disappointing the people who need you, how can you use the smaller group to inspire your work in another better, improved direction?