Even if you don’t know it, you see CTA’s (or call to action’s) all the time.
Buy Now! Click here! Learn more!
Just like a red velvet rope your movie theatre, a CTA tells us here to go next.
And since it’s that important, here are some effective tips to create a strong set up. Because your CTA extend well beyond a buy button
Use action words such as:
1. Create urgency with the wording of your message
2. Offer an irresistible deal
3. Take advantage of your audience’s FOMO
4. Use words that provoke emotion
5. Provide instant gratification