Even if you don’t know it, you see CTA’s (or call to action’s) all the time.

Buy Now! Click here! Learn more!

Just like a red velvet rope your movie theatre, a CTA tells us here to go next.

 And since it’s that important, here are some effective tips to create a strong set up.  Because your CTA extend well beyond a buy button

 Use action words such as:

—>  unlock

—>  join

—>  start

—>  begin

 1. Create urgency with the wording of your message

 2. Offer an irresistible deal

 3. Take advantage of your audience’s FOMO

 4.  Use words that provoke emotion

 5. Provide instant gratification