The CST’s entire job should be to tell the story of the business’s founding team.
See, in most industries it’s tough to get the public to really care about your business in the early days…
(you haven’t done anything noteworthy or remarkable yet) …but the public loves people who are passionate.
If you get the public to love the passionate people behind the business, they will be more likely to love that business.
In case you’re wondering, yes, the Chief Story Teller is your marketing team. Digital marketing makes it easy for you to:
build up your audience
share your company’s story
and share your passionate people’s story