Case Study

Robert Pineda’s RXM Productions is artist management and tour management company for over 40 years. 

He’s worked with Ray Charles, Aerosmith, Bon Jovi and many smaller live acts as well.

Robert Pineda

The Challenge

During pre-promotion, the goal was to build up the artists’ fan base as much as possible and sell tickets and merch ahead of time.

Once we are on the road, we had weekly sales targets to meet, seats to fill and merchandise to sell.  Different regions had different audiences who reached differently to our messaging and visuals.  

It was a constant change that our team had to handle smoothly.

The Approach

Social media is conservative about politics, so in order to reach masses, we had to massage the messaging, playing more towards lifestyle preferences.  (ie.  If you’re an anarchist/libertarian, you also may feel strongly about these alternative topics…)

As pre-sale and tickets open, we switched from building an audience to converting that audience into buyers.

Social Media Marketing

The Result

Result? Our ticket sales went up, Joe created digital audiences and fan clubs.

What Our Clients Say About Working With Us

“Joe and his team at United Digital did a great job for us and I’m very happy with the results.  I’ve already recommended him to some friends and I would recommend him to any other business who needs to grow.”

“Joe is knowledgeable, trustworthy and dependable.  His work is great.  I love talking with him and can’t wait for next time.”

“I was impressed with Joe and his team.  They did a great job on our website and social media.   He’s helped me on several businesses over the years and I’ll continue hiring him.”

Joey Kramer

Peter Gatti

Janine Keller