25 Jul joe wehinger explains why great content wins on social media
How great is your content?
Don’t post for the sake of posting. Think your content through and
“How can my post help the audience?”
Look at the top leaders in your niche/industry, and look at how they’re
running their account.
Be sure to follow accounts that are within your niche that you look up
to for fresh ideas on a daily basis, as well as relevant hashtags.
At the end of the day, your content should have a clear intention and
be consistent with the theme of your account.
Which is why picking your theme is so important for the overall look
and design of the page.