joe wehinger explains how instagram highlights keeps your business in the news

Your stories will only stay on your profile for 24 hours, but the

highlights are a great way to keep your stories on your profile.

The highlights are in the top of your profile (right below your

Instagram bio).

Make your highlights pop by adding some cover art which follows 9:16

dimensions. Simply post the cover art as a story, and then when it

archives, you can go to your archived stories and put it into whatever

highlight you’d like.

Highlights are a great way to take an Instagram story that drove a lot

of traffic for your offer(s) and make them evergreen by giving them a

spotlight on your profile in the highlights section.

You can even categorize your content and gather them under one

category.

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