LinkedIn is a business-related social networking site. It is used mainly for professional networking. Encourage your employees to list their affiliation with your brand and post, comment, like content pertaining to your brand, industry and community. ...
Having strong follow up systems and strategies will isolate you from the many different deals reps who calls indistinguishable prospects from you. This gives you an unmistakable edge. Benefit as much as possible from your subsequent calls and watch your deals develop. From numerous points...
YouTube is a video-sharing website on which users can upload, share and view videos. Brands are encouraged to create their channel and upload brand-related videos. These can be tutorials, testimonials, examples of how others use your product successfully or even on-going tips. In addition to creating...
Instagram is a smartphone app, photography-focused social network that combines photo/video newsfeeds from your friends and hashtag browsing to search topic related photos from other Instagram users. It can help you visually share your brand's messaging, products and services as well as join real-time conversations. ...
Twitter is a microblogging service that allows you to share what is going on right now in 140 characters or less. Twitter can help you connect with your audience (customers, potential customers, media, community), see what people are saying about your business (or industry), share...
Facebook is a powerful social network that combines newsfeeds from your friends and what they “like” across the internet. It can help your brand stay in touch with your audience (customers, potential customers, media), gain advocates for your message, drive fans to events and promotions,...
Social media allows your brand to speak in real-time, with a genuine voice. Unlike marketing brochures and billboards that are edited and drafted before publication, social media outlets demand unfiltered and immediate responses. Social media is a way to build long-term relationships, rather than to...
Get ahead by creating a content calendar. A content calendar is a great way to get your Instagram content organized. It forces you to think strategically, which is far better than putting last-minute random content on your profile. It also provides an easy way to share plans with your...
Have you picked your theme? A lot of Instagrammers make the mistake of having multiple themes because they want to target a broader audience to get more followers. What this actually does is confuses new visitors, and makes the page look like a mess. Not to worry, just try and...
How great is your content? Don’t post for the sake of posting. Think your content through and ask yourself: “How can my post help the audience?” Look at the top leaders in your niche/industry, and look at how they’re running their account. Be sure to follow accounts that are within your...