Proposal and Deliverables

For every project we work on and for every conversation we have (be it with a client, a prospect, a solutions partner) it’s about the promise that we make.  When you hire our company, we promise what kind of questions we’ll ask, conversation we’ll have, quality we...

WHAT YOU CAN (AND SHOULD) LEARN FROM THE SUPER BOWL

Sorry, I’m not a sports fan, so I don’t care that much about the game.  However I’m from Philadelphia so I was interested enough to do some reading and then became interested when I saw a comparison in project management.   See, every project we work on needs...

PERSPECTIVE

What is your perspective?  What do you see? Maybe a better question is, “what do you choose to see?” If our company takes four professionals to a museum in downtown Los Angeles: The architect might see a building, its sight lines, the certain way the...

WORLD-CLASS DELIVERABLES

In our world there are many deliverables.  In a weekly basis we are creating written-based, graphic-based and video-based content for dozens of projects.   We are putting our activities and results on paper to deliver monthly and quarterly reports.  Often most...

HIRING SPECIALISTS

Not everyone can be a specialist and not everyone should be a specialist.  There’s a value in having “jill of all trades.”  You need them.  You want them.  But not only them.  A great content creator provides enormous value.  A great video editor, also a huge...

WHAT ARE YOU SELLING?

What does our company sell?  Social media marketing?  Websites?  Video Production?  Branding?  From a company point of view, yes these are true. I truly don’t believe that myself or anyone at my company does “sales.”  No.  We are not transactional.  We are...