Branding: The Law of Leadership

When working with brands, we are always looking for the brand differentiator.  Whether it’s brand now, being reinvented (re-branded) or simply refreshed for a new year or a new campaign, we are looking at the angles and attributes to help find the audience and...

The 3 Functions of a Strong Brand

As competition creates infinite choices, companies look for ways to connect emotionally with customers, become irreplaceable, and create lifelong relationships. A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them,...