HIRING SPECIALISTS

Not everyone can be a specialist and not everyone should be a specialist.  There’s a value in having “jill of all trades.”  You need them.  You want them.  But not only them.  A great content creator provides enormous value.  A great video editor, also a huge...

WHAT ARE YOU SELLING?

What does our company sell?  Social media marketing?  Websites?  Video Production?  Branding?  From a company point of view, yes these are true. I truly don’t believe that myself or anyone at my company does “sales.”  No.  We are not transactional.  We are...