Branding: The Law of Leadership

When working with brands, we are always looking for the brand differentiator.  Whether it’s brand now, being reinvented (re-branded) or simply refreshed for a new year or a new campaign, we are looking at the angles and attributes to help find the audience and...

Proposal and Deliverables

For every project we work on and for every conversation we have (be it with a client, a prospect, a solutions partner) it’s about the promise that we make.  When you hire our company, we promise what kind of questions we’ll ask, conversation we’ll have, quality we...

The 3 Functions of a Strong Brand

As competition creates infinite choices, companies look for ways to connect emotionally with customers, become irreplaceable, and create lifelong relationships. A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them,...

WHAT YOU CAN (AND SHOULD) LEARN FROM THE SUPER BOWL

Sorry, I’m not a sports fan, so I don’t care that much about the game.  However I’m from Philadelphia so I was interested enough to do some reading and then became interested when I saw a comparison in project management.   See, every project we work on needs...

PERSPECTIVE

What is your perspective?  What do you see? Maybe a better question is, “what do you choose to see?” If our company takes four professionals to a museum in downtown Los Angeles: The architect might see a building, its sight lines, the certain way the...

WORLD-CLASS DELIVERABLES

In our world there are many deliverables.  In a weekly basis we are creating written-based, graphic-based and video-based content for dozens of projects.   We are putting our activities and results on paper to deliver monthly and quarterly reports.  Often most...