The 3 Functions of a Strong Brand

As competition creates infinite choices, companies look for ways to connect emotionally with customers, become irreplaceable, and create lifelong relationships. A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them,...

PERSPECTIVE

What is your perspective?  What do you see? Maybe a better question is, “what do you choose to see?” If our company takes four professionals to a museum in downtown Los Angeles: The architect might see a building, its sight lines, the certain way the...

WORLD-CLASS DELIVERABLES

In our world there are many deliverables.  In a weekly basis we are creating written-based, graphic-based and video-based content for dozens of projects.   We are putting our activities and results on paper to deliver monthly and quarterly reports.  Often most...

HIRING SPECIALISTS

Not everyone can be a specialist and not everyone should be a specialist.  There’s a value in having “jill of all trades.”  You need them.  You want them.  But not only them.  A great content creator provides enormous value.  A great video editor, also a huge...

WHAT ARE YOU SELLING?

What does our company sell?  Social media marketing?  Websites?  Video Production?  Branding?  From a company point of view, yes these are true. I truly don’t believe that myself or anyone at my company does “sales.”  No.  We are not transactional.  We are...