The 3 Functions of a Strong Brand

As competition creates infinite choices, companies look for ways to connect emotionally with customers, become irreplaceable, and create lifelong relationships. A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them,...

WHAT YOU CAN (AND SHOULD) LEARN FROM THE SUPER BOWL

Sorry, I’m not a sports fan, so I don’t care that much about the game.  However I’m from Philadelphia so I was interested enough to do some reading and then became interested when I saw a comparison in project management.   See, every project we work on needs...

PERSPECTIVE

What is your perspective?  What do you see? Maybe a better question is, “what do you choose to see?” If our company takes four professionals to a museum in downtown Los Angeles: The architect might see a building, its sight lines, the certain way the...

WORLD-CLASS DELIVERABLES

In our world there are many deliverables.  In a weekly basis we are creating written-based, graphic-based and video-based content for dozens of projects.   We are putting our activities and results on paper to deliver monthly and quarterly reports.  Often most...