How to Create a Cohesive Instagram Brand

Creating a cohesive Instagram brand is one of the best ways to attract your target audience and get more followers. But whether you’re new to Instagram marketing or just starting a new account, figuring out how to build your Instagram brand can be a challenge. That’s...

Branding: The Law of Leadership

When working with brands, we are always looking for the brand differentiator.  Whether it’s brand now, being reinvented (re-branded) or simply refreshed for a new year or a new campaign, we are looking at the angles and attributes to help find the audience and...