IGTV is a place for vertical, long form videos on Instagram, and it’s available in both the native Instagram app and the new standalone IGTV app.
Here are 3 things you need to know about IGTV, plus we answer a ton of questions about how IGTV works, how to upload videos to IGTV, and what this brand new platform means for you:
What is IGTV?
IGTV is Instagram’s way of disrupting the traditional TV experience and updating it for a modern, mobile experience.
Youtube has exploded in popularity in recent years, and because of mobile video, the amount of time teens spend watching TV has decreased 40%!
By 2021, mobile video will account for 78% of total mobile data traffic, and Instagram is betting big on mobile video with the launch of IGTV.
Anyone on Instagram can create their own IGTV channel, where they can share long-form videos with their followers.
For now, videos can be 10 minutes for most accounts, and up to one hour for larger accounts, but Instagram has said that eventually there will be no time limit.
But unlike Youtube, IGTV is made up of all vertical videos, which makes a lot of sense for a mobile-only platform! And, it makes it more approachable to start, since Instagram has already trained everyone to record vertical video through Instagram Stories.
You can watch IGTV videos in the Instagram app, in the standalone IGTV app, or by clicking the IGTV button on someone’s Instagram profile. When someone you follow posts a new video to IGTV, you’ll get a notification in the native Instagram app.
Instagram curates videos for you based on your interests and who you follow, and you can also watch trending videos on the “popular” channel! And just like you can with Instagram Stories, you can also share IGTV videos to your friends through Instagram Direct.
There’s also no ads — yet. “Right now we’re focused on building engagement,” Instagram CEO Kevin Systrom said in a press conference after the launch. “But that’s obviously a very reasonable place to end up. There will be a way for creators to make a living.”