For every project we work on and for every conversation we have (be it with a client, a prospect, a solutions partner) it’s about the promise that we make.  When you hire our company, we promise what kind of questions we’ll ask, conversation we’ll have, quality we deliver and ultimately the results we will expect.    For me, that’s our proposal.  We outline in black and white, with details, and explain each section.  What is our goal, who is our audience, what elements will this project use, what is the timeline, what is the budget, and based on those pieces what is the expected result.

I’m proud to say that in the last ten years I think there was less than five times when we didn’t achieved our expected results.

Deliverables are crucial.  When we present the project’s deliverables, very often great results come with them.  Those deliverables are based on the budget and timeline of the project as well as the resources, talent and teamwork of our company.

It is a 1-2 punch that is exciting and exhilarating. Whether it’s watching the numbers go up on a brand’s profile page, or sales happening on a e-commerce website, or attendees arriving at a live event.

But ultimately it’s two things:  First, the promise and successful execution of that promise that we made to our client.  Secondly, it’s experiencing the client enjoy success.

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